Initial Description:
I am looking for help building a web presence – logo, website, some basic digital content – for a business I have been running by word of mouth for several years. I want someone that can take concepts and make them look nice and usable in a digital format.

When developing a brand identity, I don’t start designing at first. I ask about a client, business, story, situation, and what a client wants. Sometimes, I saw the designer’s struggle on YouTube, my client doesn’t know what they want. A client may not descrived a clear vision(image) to a designer, but I don’t think a client does not have any preferences. I think a designer needs to think about how to ask.

In this process, I look for a brand attribution. It will be a big hint of brand development and a core of a brand.

Characteristic/personality
1. Superhero
2. Trusted and believable
3. Capable
4. Intelligent
5. Visionary

Values (Differentiation)
1. Entrepreneur First
2. Empathy
3. Opportunity
4. Smart growth and scale
5. Financial security and confidence

Target audience
1. Founders/Entrepreneurs(20 – 40)
2. Tech literate
3. Ambitious
4. Financially insecure
5. Idealistic

Pain point
1. Fundraising, taxes, insurance, benefits,
2. Hiring/HR, and other business fundamentals
3. Leadership and Business Coaching
4. Financial Modeling
5. Strategic Research and Consulting Projects

Reason to be chosen
1. Experience
2. Vision
3. Reliability
4. Trust
5. Confidence

Feeling
1. Confidence
2. Brand awareness
3. Service recognition
*Check characteristic
*Stress free(contact/booking)

Even a client described what I asked, I cannot submit only one design idea. It’s quite risky in my experience. I after all come up with plans A, B, C…

A project has a deadline and I cannot visualize all of my ideas, but I usually create over 5 designs and submit at least 3 ideas. I don’t have a minimum guarantee, but from a client standpoint/perspective, I’m sure they would like to see a couple of ideas. I understand that.

Keywords:
– Founder
– Support
– Leader
– Entrepreneur
– Forbes / Fast Company
– Accelerator
– Boost
– Startup
– Confidence
– Visionary
– Consulting / Consultant
– Advice
– Success
– Knowledge
– Mentor

I organize information and share what I heard each step with a client frequently to avoid miscommunication.

As a designer, I dig into a bunch of possibilities. All ideas come from a client briefing.

I visualize concepts/ideas to brand identity by a deadline. I can presentation all ideas to a stakeholder.

One of the key visual which I found. The key visual drove the project.

The brand identity of the Founder.Support

After the brand identity is chosen, I do finishing, adjust the elements, size, kerning, spacing.

Develop a color palette, primary color and secondary color. Create a gradient as well if need.

A client needs a brand mark both square and circle for social media. I change the spacing of each mark.

Variations.