Story: Marketing is useful
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. – Wikipedia
I use social media for some reasons.
– Learning trend
– SEO
– Social proof
– News releasing
– Find information…
I am far from an influencer, but I may work with influencers someday. I searched for what is influencer and how it works.
What is Influencer Marketing
©Positive Revolution
– Influencer = not a celebrity in 2022
– Affiliate → sounds fair
– Knowledgeable in a specific category
I saw an influencer agency somewhere in the past. I don’t know how middle man works in a long run.
How To Launch an Influencer Marketing Campaign in 7 steps (Strategy, Outreach, and Examples)
©Learn With Shopify
– Goal and budget(ROI)
– Search, nano, mid-tier, top-tier
– Dovetale
– Hypetrace
– Validate
– Reach influencers
– Create contents
– Where to post
– Timeline
– Bio/info
– CTA
– Compensation
– Product, and professional opportunity
– Track campaign and analyze the result
How to do Influencer Marketing to Grow Your Business (Complete Guide)
©Ahrefs
– Nano, micro, macro, mega, celebrity
1. Objective
2. Interest and desire
3. Entice, discount or freebie or…
4. Search for influencer
5. Vet influencer, careful for faker
6. Work together
7. Giveaways, referrals, exclusive deals, collaborative
How We Make Millions With Influencer Marketing | 2022 Complete Guide
©Davie Fogarty
Conclusion: Organic or buy
I often receive an offer about buying followers. I have never done it. My purpose to use social media is not to increase followers. However, I also feel that I need at least 1K followers on each platform even though I don’t take action for it. I don’t want to spend time on social media.
The question is what do you want to be? If you want to be an influencer, you should full-time on it. Make a YouTube channel. You can do it, because you have a goal to be an influencer. I cannot…
